Text Management
Do you want to produce effective 
information booklets
and leaflets, instruction manuals, fact sheets, newsletters, business
plans?
Most businesspeople know that for design and accounting work
it makes sound economic sense to employ specialists. But when it comes to getting things down in writing, you've got a computer - so, why on earth bother to pay someone?
Three important reasons:
1) A computer can only do so much to help. It can't tell you:
- that the content needs rearranging to end up in logical
order
- whether your vocabulary and writing style is right for your readers
- about any gender, class or cultural bias in your text
- whether the typeface and layout of the text make it easy or
hard to read
- that some information crucial to understanding has been left out (one of the
easiest things in the world for a writer to do, and one of the hardest
to spot when you know your subject), and
- that you've typed 'now' instead of 'not' - such a
tiny slip ... such potentially catastrophic consequences!
2) Effective text management is a professional skill
that, like accountancy skills, takes time, effort and intelligence to acquire. In
today's competitive marketplace, can you afford to go DIY on written
communications? You've probably got a designer working for you already. But get a designer and text manager working together, and you'll be streets ahead of the competition!
3) Drafting and polishing text takes time, and there are only so many
hours in the day. Yes, you will need to check any text that is written
for you - but that's going to take around 5% of the time needed to do
the whole job yourself.
What's the best use of your time - producing and polishing
text, or attending to your core business? Read on ... or just
Contact me now - no risk, no obligation, free of charge
If you've already produced a text, I can approach it from the reader's perspective - very different from the way that you, the writer, view it. ('An author is a person blinded by their own knowledge.') My job is to make your publication communicate your message clearly.
My work on your text would include checking that:
- it's in the kind of English that's right for your
readers
- information is
included that's needed
for full understanding
- the text follows a logical order
- contents and referencing are
used if required
- the text has good layout and a pleasing
appearance ...
and there are around another 20 editing/proofreading tasks
that will maximise
the effectiveness of your publication - ask me for the list!
Good writing enhances your image, so readers will be
impressed; your publication will become a springboard to
help create more and better business for you.
Contact
me now - no risk, no obligation, free of charge
